Creating a social media campaign by scaling limited product photography using generative AI

Role

AI Creative Production Prompt Engineering Campaign Visual Direction

Objective

Expand limited product photography into a social flash sale campaign for International Yoga Day.

Deliverables

Project Overview

Activewear brand lebe wanted to promote a new sale for the Saguanari yoga set but lacked fresh photography. Rather than organizing a new photoshoot, generative AI was used to expand existing product images and create high quality, editorial style visuals for a social media marketing campaign.

Prompting

Asset composit uploaded to Nano Banana for referencing

Asset composit uploaded to Nano Banana for referencing

1. Initial Prompt

Reference input

Nano Banana was used to generate additional poses and compositions for the campaign layouts, guided by a labeled reference composite built from the original product images

Reference-guided prompt:
A product photoshoot of black yoga leggings. The image features a beautiful, tall Latina woman in her 30s modeling the leggings and a black sports bra in an open-air setting. The background is a clean, cloudless blue sky, with no other visual clutter. The primary focus of the image is on the leggings. The image also includes design mockups of the leggings, with flat mockups showing both left and right views, and model mockups showing the left side, front, back, and right side views. The leggings feature a snake design and a polka dot design. dont add the views from the sample file , only make the model image

Resulting First Image

Resulting First Image

2. Further Refinement

Prompt:
From the reference image of the Latina model wearing black yoga leggings with a snake and polka dot pattern and a black sports bra, generate a new product photoshoot image of the same model performing Bound Revolved Side Angle Pose (Baddha Parivrtta Parsvakonasana). The model is a tall Latina woman in her 30s in an open-air environment with a clean, cloudless blue sky background. The pose should emphasize body rotation and flexibility while highlighting the shape and fit of the leggings. Maintain the same clothing design and styling as the reference image. Clean editorial athletic photography style, natural lighting, minimal background, modern yoga campaign aesthetic. The leggings should remain the primary visual focus. Do not include mockup views, diagrams, or additional design elements

Further refinement

Further refinement