Txai Tí is an AI-native music artist developed for the independent label HXHXM Music.
The project explored how generative tools could be used to create a complete artist identity system combining AI-generated music, visual worldbuilding, and scalable promotional assets for streaming platforms.
The resulting artist identity produces real music releases distributed through streaming services, supported by a generative visual language used for cover art and promotional material.
Creative Direction
Generative AI Art Direction
Visual Identity Design
Prompt Engineering
Visual Asset Production
Asset Curation & Production
AI Assisted Music Production
Image Generation
Luma
Nano Banana
Grok
Image Editing
Photoshop Topaz Giga Pixel
Music Generation
Suno
Udio
Audio Production Logic Pro UAD Plugins
HXHXM Music is an independent label focused on experimental production methods and AI-assisted creative workflows.
This project was developed as part of the label’s ongoing exploration of AI-assisted production pipelines for music and visual media.
The label initiated Txai Tí to explore whether generative tools could support the development of a fully realized streaming artist, including music tracks, artwork, and promotional material.
Rather than generating isolated images or tracks, the goal was to establish a repeatable production pipeline capable of supporting continuous releases.
The resulting artist project is currently distributed on streaming platforms and can generate royalties through listener plays.
Spotify Profile